A CAUSE WE BELIEVE IN

From our decision of never using PET/plastic bottles, exploring more ways of becoming eco-friendly, to the selection of our sustainability issues we want to focus on, it is clear that we want to make a positive difference. Climate change and biodiversity loss is a paramount issue our planet faces, and the future is not looking optimistic unless we all step up and do our part. PEER as a company will contribute a minimum of 5% of profits each year via well-intentioned NGOs/activists and by forming an in-house CSR department with an experienced team. We at PEER are now working towards tackling two key issues and are determined to assist in any way possible.

 

#WorldWildlifeDay2022 - Supporting Bishnoi Wildlife Rescue Rehabilitation

#WorldWildlifeDay2022 : Be kind because every life counts. A cause we believe in ~ PEER is proud to be in support of Bishnoi Wildlife Rescue Rehabilitation in securing food for rescued animals.

Climate change and biodiversity loss is a paramount issue our planet faces, and the future is not looking optimistic unless we all step up and do our part. PEER as a company contributes a minimum of 5% of profits each year via well-intentioned NGOs/activists and by forming an in-house CSR department with an experienced team. 

   

FOREST FIRE CONTROL IN WESTERN GARHWAL HIMALAYAS

Every summer our pristine Himalayas literally burn! Most of these fires are unfortunately man-made, by select villagers to clear natural foliage for their cattle to feed on fresh grass, or sometimes by local mafias for a number of possible reasons. These fires destroy all flora and fauna that come their way and are detrimental to the survival of many rare species in the region such as Barking Deer, Leopards, Porcupines, Oriental Pied Hornbill, Emerald Dove etc. Our action plan for this issue involves:

  • Equipping forest firefighters (mostly Forest Guards working in the Forest Dept.) with top quality firefighting equipment and training. Sometimes even basic equipment such as protective gear and helmet lights are missing, which is important since many times forest fires are lit at night by offenders
  • Involving villagers in forest firefighting as a full time paid job, which will even generate employment and encourage positive involvement from the local society
  • Educating village youth and women living in close proximity to forests on the importance of biodiversity conservation and the negative consequences of forest fires.

PROTECTION OF THE NORTHERN ARAVALLI LEOPARD WILDLIFE CORRIDOR

Aravallis are the oldest fold mountains in the world, and are under immense threat from illegal mining, encroachment and unplanned urbanization, due to which 25% hills have been lost forever. This 200kms stretch is essential for the existence of Aravallis and the movement of wild animals between Sariska-Delhi to support a healthy population of leopards, stripped hyenas, jackals etc. Our action plan for this issue involves:

  • Lease or purchase of key wildlife corridor areas (currently not declared as forest land) and removal of barriers such as fences, removal of artificial lights, and growing local species of plants and trees, thereby enabling easy movement of animals from one forest area to another
  • Advocacy for having maximum speed limit and construction of speed breakers on roads that pass through forest areas and corridors to minimize road kills
  • Advocacy for prevention and penalization of illegal mining and stone quarrying in violation of the Supreme Court order of 2002 which has banned mining in the region